Start With the Opportunity

The question isn’t:

What can an LED display do?

The better question is:

What could better visual communication do for your business?

A display is simply a delivery mechanism. Its value comes from what it enables an organization to accomplish.

That might mean increasing sales, influencing a customer decision, communicating information, building awareness, or creating an entirely new source of marketing revenue.

The application should follow the objective.

Not the other way around.

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What Can Onsite Visual Marketing Accomplish?

Drive Sales

Use timely, relevant messages to promote products, services, offers, and opportunities that can generate incremental revenue.

The closer the message is to the customer and the opportunity to purchase, the more directly it can influence behavior.

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Influence Customer Decisions

Customers make countless decisions throughout their day:

Where should I stop?
What should I buy?
Should I come inside?
Which product should I choose?

Visual communication can provide the information, reminder, incentive, or reassurance that helps influence those decisions.

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Increase Visits

Sometimes the desired result isn’t a purchase—it’s getting someone through the door.

Real-time messaging can promote an offer, event, service, product, or reason to visit while the customer is already nearby.

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Promote What Matters Now

Business priorities change.

Inventory changes. Promotions change. Seasons change. Customer demand changes.

Dynamic communication allows the message to change with them.

Instead of displaying the same message day after day, an organization can promote what matters most right now.

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Improve Customer Communication

Not every message needs to sell something.

Onsite visual communication can also provide useful information to customers, visitors, employees, or members.

That might include:

• Events
• Services
• Instructions
• Announcements
• Wayfinding
• Community information
• Important updates

When communication is delivered where people are already paying attention, information can become more useful.

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Build Awareness

Not every result happens immediately.

Repeated exposure can build familiarity with a business, product, service, or brand.

For organizations with a physical location, onsite visual communication can reinforce awareness among the people who regularly pass by, visit, or interact with the business.

Results can be immediate, cumulative, or both.

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Create New Marketing Revenue

A location with meaningful customer traffic can have value to more than the organization that operates it.

Manufacturers, suppliers, distributors, and other brands may want access to that audience.

That creates the potential for an onsite display to become more than a business expense.

It can become a revenue-producing marketing asset.

This is particularly relevant when an organization has multiple locations or a substantial recurring audience.

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One Asset. Multiple Opportunities.

The same display can serve different objectives throughout the day, week, or year.

A business might use its communication capacity to:

Promote its own products

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Communicate with customers

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Build brand awareness

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Support seasonal campaigns

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Promote partners

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Generate advertising revenue

The physical asset remains the same.

The business value changes according to how it is used.

That is one of the fundamental differences between treating a display as a sign and treating it as a marketing asset.

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What Determines the Right Application?

There is no universal formula for onsite visual marketing.

The right application depends on the circumstances surrounding the opportunity.

Audience

Who sees the message?

Location

Where does the communication occur?

Traffic

How many people interact with the location, and how frequently?

Behavior

What are people doing when they encounter the message?

Objective

What result are you trying to create?

Timing

When is the message most relevant?

Content

What should the audience see?

Economics

What is the potential value compared with the investment?

These factors work together.

That’s why simply choosing a display based on size, brightness, or pixel pitch doesn’t answer the more important question:

Will this communication asset produce the result the business needs?

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The Business Creates the Strategy

Two businesses can have identical displays and achieve completely different results.

One may use the display primarily to increase sales.

Another may use it to communicate with customers.

Another may use it to build awareness.

Another may generate advertising revenue from brands that want access to its audience.

The technology is similar.

The strategy isn’t.

This is why Envoltage starts with the business objective and works backward toward the appropriate application, content, location, and technology.

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From Application to Solution

Once an opportunity has been identified, the next question is how to apply it to a specific business environment.

That’s where our Solutions come in.

Our solutions are designed around the needs, customer behavior, physical environment, and objectives of the businesses we serve—not around a catalog of display products.

Explore Solutions →

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The Envoltage Perspective

We don’t believe every business needs an LED display.

We believe every business should understand what its existing attention is worth and whether there is an opportunity to use that attention more effectively.

Sometimes the answer will involve an LED display.

Sometimes it may involve a different form of visual communication.

The technology is secondary to the opportunity.

Start with the result. Define the application. Then determine the technology required to make it possible.

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