Your Guests Are Already Paying Attention

Hospitality is different from most businesses because guests spend an extended period of time within the environment.

They arrive.

They check in.

They navigate the property.

They make dining and entertainment decisions.

They attend events.

They use amenities.

They leave.

Each of those moments creates an opportunity to communicate.

The opportunity isn’t simply to tell guests where they are. It’s to help them discover more of what the property has to offer.

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Make More of Every Guest Interaction

A guest may arrive knowing exactly what they need—or knowing very little about what is available.

They may not know about the restaurant.

They may not know about the spa.

They may not know about an upcoming event.

They may not realize that a particular amenity is available.

They may simply need a reason to explore.

Dynamic visual communication can continually introduce those opportunities throughout the guest experience.

For example:

• Restaurants and bars
• Spa and wellness services
• Pools and recreational facilities
• Events and entertainment
• Meeting spaces
• Hotel amenities
• Local attractions
• Special offers
• Loyalty programs
• Seasonal experiences

The more guests know about what is available, the more opportunities the property has to create value from the stay.

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Communicate at the Right Moment

Hospitality is highly dependent on timing.

A restaurant promotion may be most relevant before dinner.

A pool promotion may be more useful during the afternoon.

An event announcement matters before the event begins.

A checkout reminder matters near the end of a stay.

A local attraction may be most relevant when guests are deciding what to do next.

Real-time visual marketing allows content to change with those circumstances.

The message can match the moment.

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Guide the Guest Experience

Hospitality properties can be complex environments.

Guests may need to know:

Where is the restaurant?

Where is the meeting room?

What time does the event begin?

Where is the pool?

What’s happening tonight?

What services are available?

Dynamic displays can supplement traditional signage and other communication channels by putting useful information directly into the physical guest environment.

Depending on the application, visual communication can support:

• Wayfinding
• Event information
• Property announcements
• Dining information
• Amenity information
• Guest services
• Meeting and conference information
• Local attractions

Good communication can make an unfamiliar environment feel easier to navigate.

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Promote the Experiences That Drive Revenue

Hospitality properties don’t simply sell rooms.

They sell experiences.

That creates opportunities to promote services and amenities that can increase the value of a guest’s stay.

A guest who booked a room may also purchase:

Dinner

↓

Drinks

↓

Spa services

↓

Entertainment

↓

An upgraded experience

↓

A future stay

Visual communication can help make those opportunities visible.

The goal isn’t to pressure guests.

It’s to make sure they know what’s available.

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More Than Guest Communication

A hospitality display doesn’t have to be limited to information for current guests.

It can also support broader marketing objectives.

Promote

Highlight amenities, services, packages, and special offers.

Inform

Provide schedules, announcements, and property information.

Guide

Help guests navigate the property.

Engage

Promote events, entertainment, and experiences.

Reinforce

Strengthen awareness of the property’s brand and unique value.

Connect

Introduce guests to local attractions and community experiences.

One communication asset can support the entire guest journey.

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Extend the Experience Beyond the Property

Hospitality businesses also have an opportunity to communicate with people who aren’t currently guests.

A prominent exterior display can help promote:

• Events
• Restaurants
• Entertainment
• Special packages
• Meeting facilities
• Seasonal experiences
• Local partnerships
• Property awareness

That means the property’s visual communication can serve both the guest who is already there and the future guest who is considering a visit.

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Create Opportunities With Local Partners

Hotels and hospitality properties are often surrounded by businesses that want access to visitors.

Restaurants.

Attractions.

Entertainment venues.

Transportation providers.

Retailers.

Tour operators.

Local events.

That creates potential opportunities for partnerships and cooperative marketing.

A hospitality property may be able to provide a valuable communication channel to guests who are already in the area and deciding what to do next.

Your guest audience can have value beyond your own marketing.

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One Asset. Multiple Guest Moments.

The same display can support different messages throughout the day.

For example:

Morning

Breakfast, spa, and daily activities

↓

Afternoon

Pool, amenities, dining, and local attractions

↓

Evening

Restaurant, bar, entertainment, and events

↓

Night

Tomorrow’s schedule and guest information

↓

Seasonal

Special packages, holidays, and events

The physical asset remains in place.

The communication changes with the guest experience.

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The Economics of the Opportunity

Hospitality visual marketing can create value in several ways.

Ancillary revenue

Promote additional services and amenities to existing guests.

Higher guest spend

Make relevant dining, entertainment, and service opportunities more visible.

Improved guest experience

Provide useful information when and where guests need it.

Repeat visits

Reinforce the property’s brand and future offers.

Event revenue

Promote conferences, meetings, entertainment, and special events.

Partner revenue

Create potential opportunities for local or supplier advertising and cooperative marketing.

The appropriate measures depend on the property and its objectives.

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Built Around the Guest Journey

A resort, hotel, casino, conference center, and other hospitality property can have very different communication needs.

The right solution depends on:

• Property size
• Guest traffic
• Arrival and departure patterns
• Property layout
• Viewing distances
• Amenities
• Events
• Dining options
• Outdoor spaces
• Guest demographics
• Marketing objectives
• Measurement goals

The guest experience determines the application.

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Technology Should Follow the Experience

Depending on the property, the appropriate solution might include:

• Exterior freestanding LED displays
• Monument-style displays
• Building-mounted displays
• Interior displays
• Lobby displays
• Event and conference displays
• Wayfinding displays
• Multiple synchronized displays
• Networked visual communication

The technology should be selected based on where guests encounter the message and what the communication needs to accomplish.

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Content Is Part of the Experience

The display is only the communication platform.

The content determines whether it becomes useful.

Effective hospitality content should be:

Welcoming
Reinforce the guest experience.

Relevant
Give guests information that matters to them.

Timely
Match the message to the moment.

Visual
Make experiences and amenities easy to understand.

Action-oriented
Give guests a reason to explore or participate.

The objective isn’t simply to put more information in front of guests.

It’s to help them discover more value during their stay.

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From Property Sign to Guest Engagement Asset

A traditional sign identifies the property.

A real-time visual marketing asset can continually communicate:

What’s happening

What’s available

What’s nearby

What guests can experience

What they can do next

That changes the role of visual communication from simply identifying the property to actively supporting the guest experience.