Your Location May Be More Valuable Than You Think

Your property already generates something valuable:

Attention.

People drive past it.

People walk past it.

Customers enter it.

Customers wait.

People gather there.

Those recurring interactions create an audience.

The question is:

Can that existing attention be turned into measurable business value?

A commercial display may be one way to do that—but the display itself isn’t the starting point.

The opportunity comes first.

---

We Start With the Business Objective

The assessment begins by understanding what you’re trying to accomplish.

You may be looking to:

• Increase sales
• Increase customer traffic
• Promote products or services
• Increase average transaction value
• Improve customer communication
• Promote events or programs
• Increase awareness
• Generate advertising revenue
• Create a new revenue stream
• Make better use of an existing location

Different objectives can lead to very different applications.

That’s why we don’t start by recommending a display.

---

Then We Look at the Location

The physical environment matters.

We’ll consider factors such as:

Audience

Who is seeing your location?

Traffic

How much traffic passes through or visits the property?

Visibility

Where are the strongest opportunities to communicate?

Viewing Environment

How far away and from what angles will people encounter the message?

Dwell Time

How much time does the audience have to engage?

Existing Assets

What signage, displays, entrances, parking areas, or other communication assets already exist?

Competitive Environment

What else is competing for the audience’s attention?

The objective is to understand the opportunity created by the location, not simply determine where a display could physically fit.

---

Identify the Marketing Opportunity

Once the business objective and location are understood, we can begin asking:

Where could visual communication potentially create value?

That might mean:

Driving sales

Using timely messages to influence customer decisions.

Increasing visibility

Making the business or offer more noticeable.

Improving communication

Delivering useful information when people need it.

Promoting multiple opportunities

Using dynamic content instead of relying on a single static message.

Monetizing audience attention

Selling advertising access to an audience the location already attracts.

Creating a hybrid asset

Using some display time for the business and monetizing other inventory.

The appropriate opportunity depends on the location and objectives.

---

Determine Whether the Economics Make Sense

A good application isn’t enough.

It also needs to make economic sense.

We’ll consider questions such as:

• What is the potential audience?
• What business result are we trying to influence?
• What would an incremental customer be worth?
• What level of additional sales might justify the investment?
• Could advertising revenue contribute to the economics?
• What ongoing costs should be considered?
• What level of investment is appropriate?

This is where the ROI Calculator can become useful.

The assessment isn’t designed to promise a return.

It’s designed to determine whether there is a reasonable business case worth exploring further.

---

Determine the Appropriate Medium

Only after the opportunity has been identified do we start considering technology.

Depending on the application, that could include:

• Outdoor LED displays
• Indoor LED displays
• Freestanding displays
• Building-mounted displays
• Digital signage
• Video walls
• Multiple coordinated displays
• Other visual communication technologies

The right technology depends on the job it needs to perform.

We don’t start with the equipment. We start with the opportunity.

---

What You’ll Get From the Assessment

The goal isn’t to hand you a product recommendation and a price quote.

The goal is to give you a clearer understanding of:

The Opportunity

Where visual communication could potentially create value.

The Application

How the medium could be used in your particular environment.

The Economics

What would need to happen for the investment to make sense.

The Technology

What type of solution could support the application.

The Next Step

Whether the opportunity warrants moving forward.

And sometimes the answer may be:

This probably isn’t the right application for your location.

That’s useful information too.

---

Why Envoltage?

Envoltage isn’t a traditional sign company or LED display manufacturer.

We approach commercial display technology from a different starting point:

What business result are you trying to achieve, and can visual communication help you achieve it?

Technology, content, software, installation, financing, and other implementation decisions come after the opportunity has been evaluated.

That keeps the investment focused on the outcome rather than the equipment.

---

Who Should Request an Assessment?

The assessment is particularly useful if you’re:

Considering a New Display

You want to understand the opportunity before committing to a technology or supplier.

Replacing an Existing Sign

You want to determine whether a dynamic display could create more value than the current asset.

Looking for New Revenue

You have an audience and are considering whether that attention could be monetized.

Expanding to Multiple Locations

You want to determine whether a visual marketing strategy could be replicated across a network.

Unsure Whether It Makes Sense

You have an idea but don’t know whether the economics support it.

You don’t need to know what display you want.

That’s what the assessment is for.